The allure of success is very real, and its power to attract is very strong. I don’t know anything about you, and yet I can say with absolute certainty that you want to succeed. Everyone wants to succeed. The desire for success is a natural part of the human experience. This is the way it should be. We are all born to succeed.
The desire for and pursuit of success, however, must be kept in check. It is a strong motivational force, but it’s influence can be positive or negative. On the negative side, the desire for success can blind people and make them receptive to false promises of success. The inherent and sincere desire for success becomes a playground for vultures who would mislead unsuspecting and impressionable people by making promises they cannot keep—promises of success that they never intended to keep from the beginning. Walk with wisdom, don’t buy into every promise of success—or “key to success”—that comes your way.
So Many Promises of Success
The world is full of overstated promises of success. I’m sure you have come across many promises of success in your lifetime. Usually those who promote such lies are simply using them as a tool to further their own success.
When I was working on my masters degree I was introduced to a product that was going to revolutionize the health and weigh loss industry. And even better, it was going to make me wealthy with very little to no effort. As a struggling student with no time for a regular job I bought into these promises. I think you know the result. I was left with a lot of product, a much smaller bank account, and no success.
A few years later my best friend introduced me to an automotive produce that was, you guess it, going to revolutionize the automotive industry, and once again, make me wealthy in the process. Twenty five years later I still have some of the product taking up valuable storage space. I’m getting tired of packing it around, but I just can’t get myself to throw it out—I don’t like waste. It’s a reminder to me that things are not always as people promise.
Only a few months ago a young man that I was training in the gym came to me with stars in his eyes, and a huge smile on his face, expressing his excitement at his recent discovery. He had been introduced to a new product that was going to revolutionize the health and weigh loss industry. It was like I was transported a quarter of a century back in time to my own “discovery” of such a product. “Is that how I looked?” I wondered. “Was that same excitement and hopefulness etched in the expression on my face?” It probably was.
I can’t count the number of times I have been introduced to something that was going to revolutionize the world, and make me wealthy beyond belief in the process. Do some people succeed in these endeavors? Yes, a few do – but fewer than one is led to believe.
It would seem the “key to success” is just a little more difficult to discover that many would have us believe—that is, if such a key to success exists at all.
If It Sounds Too Good To Be True
We have all heard the age old warning, “If it sounds to good to be true then it probably is.” Most of us have heard these words many times, and we can appreciate the obvious truth that they convey. Yet most of us have ignored the obvious wisdom of this statement at one time or another. Why?
Very simply, because on some level we all want to believe that we will stumble upon our windfall, that our ship will finally come in, that this time it will somehow be different. As a result we push aside the obvious wisdom, and even common sense of such a statement; and we take a chance, we role the dice, and we hold our breath. “Perhaps this time it will be different,” we hopefully think to ourselves, only to be played the fool once again.
At some point wisdom must rule fantasy. If it sounds to good to be true, then it is too good to be true. End of discussion. You are more likely to get struck by lightning – perhaps even multiple times—than to find an exception this little nugget of wisdom. And yet we will continue to wish for the impossible. We are hopeful that it might be true…just this once…please, with ice cream and a cherry on top.
The Success Appeal
Why do we do this? Why are we willing to take a chance and put aside what we know to be true? We do this for the hope in a promise of something better. The promise of success.
The desire for success is something that we all share. We all want our chance at success, and the sooner the better. After all, the sooner we can capture this elusive prize called success, the sooner we can sit back and enjoy the fruits of success—whatever that might mean.
It is no small wonder that the possibility of discovering the “key to success” would be appealing to us. A key opens a locked door and provides a means of immediate access. In this case, the key would provide immediate access to success. Very little in life is more appealing than the promise of success, and the thought of discovering such a “key” fuels the imagination.
Imagine possessing knowledge of a key that will open wide the floodgates of success. There is not a single person on this planet who would not be tempted by such an offer.
The Elusive Nature of Success
There is a problem that we must all come to grips with. As much as we would like to achieve success, it quickly becomes clear that success is an elusive prize that presents many challenges. The idea of a “key to success,” therefore, is made even more appealing because success persistently escapes our grasp. There are many reasons for this:
- It only takes a small amount of life experience to reveal that success is an elusive prize. It is exceedingly difficult to achieve. Much harder than most people would lead you to believe.
- Not only is success elusive by it’s very nature, but there are many things in life that seem to keep it from us. The circumstances of our lives often get the better of us. They beat us down until we are a mere semblance of who we could become; leaving us to wonder if it will ever be possible to succeed.
- Often other people, sometimes even well meaning people, will stand in our way, or block our progress toward success. Life would be a lot easier if not for other people. But then, it would also be unbearably lonely and tedious.
- Fatigue and discouragement further complicate matters. We are forced to live at such a fast pace that life becomes a struggle for survival that results in discouragement rather than success.
- For many disillusionment eventually sets in and they abandon the race for success altogether; often blaming everyone and everything for their lack of success.
For these reasons, and more, the possibility of finding a “key” that would unlock the riches of success captures our imagination and fuels our desire. Why is it so attractive to us? Because we all eventually come to realize that success is a fickle beast, and we want an easy and straightforward answer to the question, “How do I succeed?” The promise of a singular key is pretty hard to turn your back on.
The thought of finding the “key to success” is also attractive because we all tend to be inherently lazy. I know that is not a popular thought, but it is true. We are always looking for the path of least resistance. We want to travel the easy road. And the thought of finding a single magical “key to success” simplifies a complicated life, and makes success appear much easier to achieve than experience would suggests. I wish I had such a “key.” I could market the heck out of that baby.
The problem is that success is not “easy.” Any promise of success that is “easy” is likely to be a false promise. Remember, “If it sounds to good to be true….”
G Strategies™ | Growth Strategies for Success™
We are all tempted by the promise of success, and the prospect of finding a “key to success” is universally appealing. This is especially true when you combine our strong desire to achieve success with the reality of the elusive nature of success.
A word of caution is warranted. Our strong desire for success makes us susceptible to misdirection, and perhaps even outright lies. This can be quite a dilemma. People who want to succeed will feed off your desire for success so that they can succeed—leaving you with nothing but a bad memory for your efforts. This is what makes the many scams in the world possible. Scam artists feed off the desire to succeed, and make false promises intended to promote action that will only benefit themselves.
Beware of any promise that makes success “easy.” Success is never easy. It never happens overnight.
The allure of success is strong, and as such it must be carefully monitored. Your desire to succeed cannot be the only, or even the greatest, driving force in your life. Never allow your desire for success to lead you blindly. The desire for success can be a positive motivational factor in your life, but it can also led you astray. Always keep your eyes open, and always walk in wisdom.